A few years ago, a promising North-American startup approached us at CredibleSoft. They were gearing up for a major fintech product launch—a mobile app for digital payments with ambitious security and scalability goals. They’d built the app in-house, tested the mobile app internally, and felt confident. But here’s the kicker: within hours of their soft launch, users began reporting…
Imagine you’ve just rolled out an update for a complex enterprise application used by thousands of customers. Your QA team tested manually, but a critical bug still slipped through, breaking a core feature and leading to customer complaints. This is more common than we like to admit. Software is evolving faster than ever, and traditional manual testing often can’t…
A/B testing, also known as split testing, is one of the most effective methods for optimizing website performance, marketing campaigns, emails, and other digital assets. By testing two versions (A and B) of a variable (e.g., landing page design, ad copy, CTA) against each other, businesses can make data-driven decisions that significantly improve conversion rates, user engagement, end-user experience…
Developing a Minimum Viable Product (MVP) is an essential strategy for startups and businesses aiming to launch a new app. An MVP allows companies to test their app idea with minimal resources while gathering valuable user feedback. However, the success of an MVP app development largely depends on thorough testing. Testing ensures that the app functions correctly, delivers a…
In software development, technical debt refers to the long-term consequences of choosing a quick or easy solution over a more effective but time-consuming one. While technical debt can be a useful strategy for meeting deadlines or speeding up development, it often leads to significant issues down the line, such as increased maintenance costs, reduced code quality, and slower development…
